THE BRAZILIAN MARKET.

Currently Brazil has the second largest commercial herd in the world after India.

It is also the second largest producer of beef, just behind the United States, which has a herd of just under half of the Brazilian herd

This discrepancy of production and herd between Brazil and the United States shows one of the great problems of national livestock, which is the low productivity and low zootechnical efficiency.

Between the estimates of AgroConsult and official figures, the herd will end 2015 with between 208 and 210 million heads, related to the market and slaughter of females.

By 2016 the herd will grow again, ensuring a higher level of productivity than the current one.

trends in the application of technology by producers

The demand for calves favors the breeding market, stimulating technological advance. Bred and fattened calves are operating in a manner increasingly intolerant of low technologies.

Technological advance is inexorable.

Governmental technical expedition teams also noted that 11.7 percent of pastures would require short-term intervention to curb the advanced stage of degradation.

In addition to areas that shall be reforested, livestock will continue to provide areas for grain production, sugarcane and reforestation; By 2025, area of pasture is expected to decline by about 10.2 million hectares.

The economic scenario minimizes the environmental concern of livestock in the coming years. The demand for technology to increase productivity surpasses environmental demand by the same increase in productivity.

The risk will be the exclusion of producers who can not keep pace with progress.

According to several studies done for AgroConsult, the Ministry of Agriculture and the ABIEC (Associação Brasileira das Indústrias Exportadoras de Carnes) give privilege to the techniques that allow the fastest capital returns. The goal is to perform actions that allow for agility in the circulation of money.

At this stage comes the improvement of all zootechnical indexes, and improvement in the nutrition of the herd. Hence, the need to ensure quality forging without loss in the collection.